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You are here > Home > A Real Life Approach to Endowment Building



A Real Life Approach to Endowment Building

by Cynthia M. Adams, CEO, GrantStation

Part One - Are You Ready to Build an Endowment?

Part Two - Initial Decision-Making: Why You Need an Endowment

Part Three - Initial Decision-Making: The Fund's Structure and Management

Part Four - One Step at a Time: The MOA and a Name

Part Five - The Best Laid Plans

Part Six - The Quiet Campaign

Part Seven - Tying off Loose Ends: Opening Pandora's Box

Part Eight - The Advisory Board Work Session

Part Nine - First Gifts, Next Steps

Part Ten - Endowment FAQ: Answering Readers' Questions

Initial Decision-Making: The Fund's Structure and Management
Part Three

Once we established why we wanted to create an endowment fund, we then asked ourselves how the fund should be structured and managed. This question had already created quite a debate amongst the Advisory Board, as well as the full Board of Directors. Everyone had an opinion - but no one had much information on which to base those opinions.

My first task was to talk with other "like" organizations across the country that had already established endowments to determine how they managed their funds. This research was meant to help us decide whether to manage the fund internally or to outsource the management by establishing the endowment fund under the auspices of a local community foundation.

I talked with a handful of organizations and, as you can imagine, I discovered there are pros and cons for both internal and external management. I also had a long talk and exchanged several emails with our local community foundation. It became apparent fairly early on in my research that developing gift acceptance policies, reporting procedures, and investment policies was going to be more than this relatively small organization could handle.

In addition, I learned that the community foundation charges an administrative fee of just 1% per year of the total amount raised by the fund. This relatively low fee, in conjunction with the policy and procedure concerns raised by my other research, and the community foundation staff's responsiveness helped make a strong case for establishing the endowment fund under the community foundation's management.

After one last meeting of the working committee, the Advisory Board crafted a motion based on the following template to bring to the Board of Directors for their adoption:

Recommended Motion to be adopted by _______ Board of Directors

Whereas, it is agreed that an endowment fund is historically understood as a perpetual fund from which only the earnings are distributed;

Whereas, this permanently restricted endowment will be established by donor gifts and bequests;

Whereas, the creation of an Endowment Fund will support and enhance the mission of the ________________________________ for decades to come;

Whereas, the Fund will serve as a vehicle to attract cash and planned gifts which people desire to leave as a legacy for sustaining the conservation work of _______________________;

Now therefore, the Board of Directors of the __________________ moves to establish under __________________ Foundation an Endowment Fund.

 
At the next Board of Director's meeting, the Board unanimously adopted the motion.

It felt great! All the thought and consideration, research and debate that had gone into preparing this simple vision had paid off.

This whole process took only a few weeks. Not months! Getting the Board to adopt our vision is not the same as ironing out the details, but it creates a sense that the project has momentum, and that's important for everyone involved.

Next week we'll talk about the nitty-gritty of the Memorandum of Agreement with the community foundation.

 

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