Nine Steps to a Successful Fundraising Campaign

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Introduction

Does at least 60% of your philanthropic support come from individual donors?

Do you have an annual donor retention rate of more than 50%? Higher?

Do your individual donors contact YOU to ask, "what else can I do?"

Do more than 25 individuals contribute more than $10,000 annually to your organization?

If you answered "yes" to these questions, you can stop reading. You don’t need these nine steps — you’re already living by them.

If you answered "no to any or all of these questions — I wrote this book for you.

After more than 30 years in the social sector as a fundraiser, executive director, trainer, and coach, I’ve made my share of mistakes. I’d like to share them with you, so you don’t have to make them.

Feel free to make your own new and different mistakes.

What this Book is About

There are certainly more than nine things you can do to keep donors engaged and actively supporting your mission.

The nine areas this book is focused on are intended to inspire you as you work to increase individual donor giving.

It’s my belief that these nine steps are critical to be certain your fund- raising campaign or individual program is realizing its full potential.

These steps may shift your focus from fundraising as a mundane task that gets left on the back burner to an inspiring activity. When you and your entire organization are fully engaged in fundraising as a pro- gram you will generate considerably more dollars from individuals.

I’ve kept the story and best practice information in each step brief because I know you’re pressed for time.

Lori Jacobwith

Master Storyteller & Fundraising Culture Change Expert

Ignited Fundraising

About the Author

Named one of America's Top 25 Fundraising Experts, Lori L. Jacobwith is an internationally-recognized master storyteller and fundraising culture change expert. Lori has more than 30 years' experience helping nonprofit organizations raise more than $350 million dollars from individual donors.

When she's not speaking at conferences around the world, or conducting board training sessions, Lori delivers virtual communications training through her annual Ignite Your Fundraising Results program.

Lori is a prolific writer: Fire Starters, her must-read weekly blog, has been recognized multiple times as one of the top fundraising blogs in the U.S. Lori is author of Nine Steps to a Successful Fundraising Campaign and co-author of The Essential Fundraising Handbook for Small Nonprofits.

A longtime member of the Association of Fundraising Professionals, Lori holds a BA from the University of Minnesota and additional training from Indiana University's Fund Raising School.