Be Inspired - Learn More
May 2019
Volume 2 Issue 5
GS Insights Blog
TrendTrack specializes in publishing detailed looks at specific aspects of the charitable giving sector, but in writing articles we contributors often come across curious or interesting data that doesn't make it into our finished pieces. Yet the information is interesting, as well as useful to know. When considered together it is—like the charitable sector itself—more than the sum of its parts. With that in mind, below is a round-up of factoids related to philanthropy and the nonprofit sector.
Tracks to Success
I have bad news and I have good news. The bad news first: according to the Fundraising Effectiveness Project, the average donor retention rate for nonprofits in the U.S. for 2017 was below 50% (specifically 45.5%). That means that only 45.5 percent of 2016 donors made repeat gifts to participating nonprofits in 2017.
That’s low! Unfortunately, that also reflects the trend from previous years that retention is consistently below 50%.
Live Webinars
Branding Your Application
Thursday, June 6th, 2019 - 2 PM EST
Does your brand belong in your grant application? How does having a clear brand save you time and increase your chances of being awarded a grant? How hard is it to create a clear brand?
Branding is your shortcut—it's the words, phrases, and images that give people instant recognition of who you are. While 'brand' might seem like a word that only applies to corporations, your nonprofit has one, whether you think it does or not.
In this interactive webinar, Ara G. Beal of Storybook Foundry will share what you need to know about nonprofit branding and grantwriting. Additionally, she'll guide you through two of the Storybook Foundry's tools to clarify and unify your brand. You'll identify words to avoid and words to use in all of your communications and learn how to compile your most compelling testimonials.
Grantwriters, executive directors, and board presidents will all benefit from this 90-minute presentation.
More Upcoming Webinars
- Surviving in Today's Funding Environment (NEW)
This webinar will be held Thursday, June 13, 2019. - Prepare to Win!
This webinar will be held Tuesday, June 18, 2019. - Securing In-Kind Donations: And Making Them Work for You!
This webinar will be held Thursday, June 20, 2019.
The State of Grantseeking Survey spotlights recent developments in funding so that organizations can be more strategic in their grantseeking. This free report serves as a valuable benchmark for organizations to review their grantseeking efforts, report on performance, and plan for the future. This leading-edge information is a key analytics tool for all organizations.
Video Learning
Eight Ways to Learn Online with GrantStation in 2019
This video explains how to maximize the abundance of online learning resources available on GrantStation. You will learn how to enhance your understanding of grantwriting, grant strategies, grants management, and information design through online education.
Featured PathFinder Resource
PathFinder is a library of quality resources designed to help you develop your career path.
With growing prosperity in China, the country has also witnessed rapid growth in its philanthropic sector. The report Philanthropy in China, produced by the Asian Venture Philanthropy Network (AVPN) with support from The Rockefeller Foundation, aims to raise awareness on how Chinese philanthropy is growing into a powerhouse for domestic and international development, driven largely by the private sector and a new generation of wealthy philanthropists. The report provides in-depth information on key trends in Chinese philanthropy.
My knowledge of dashboards was zero, except for reading and admiring them in different publications. Never thought they could be created so simply as long as your spreadsheet and data are in order. This was a great webinar, and I look forward to practicing and putting the knowledge and skills gained to good use very soon.
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