Be Inspired - Learn More
July 2019
Volume 2 Issue 7
GS Insights Blog
During the commercial break, you look down at your phone, but then the gentle piano tones of a Sarah McLachlan song make you raise your head to the television. Images of lonely animals come, one after another, across the screen. A single tear starts to roll down your cheek. Maybe now is the time to donate to the ASPCA? "Where did I put my checkbook?" you think, as the piano fades out and an overly loud commercial about some new brand of gum starts to blare over the TV speakers.
The commercials are deeply affecting. McLachlan herself admitted to being overwhelmed by their emotional impact: "I can't watch them! It kills me." And they were deeply effective. The commercial first aired in 2007 and in the first two years helped raise $30 million.
This appeal to emotion worked for the ASPCA. But will it work for your organization?
The State of Grantseeking Survey spotlights recent developments in funding so that organizations can be more strategic in their grantseeking. This free report serves as a valuable benchmark for organizations to review their grantseeking efforts, report on performance, and plan for the future. This leading-edge information is a key analytics tool for all organizations.
Video Learning
Nine Ways to Learn Online with GrantStation in 2019
This video explains how to maximize the abundance of online learning resources available on GrantStation. You will learn how to enhance your understanding of grantwriting, grant strategies, grants management, and information design through online education.
My knowledge of dashboards was zero, except for reading and admiring them in different publications. Never thought they could be created so simply as long as your spreadsheet and data are in order. This was a great webinar, and I look forward to practicing and putting the knowledge and skills gained to good use very soon.
Let us know what is important to you! Take this brief survey and give us insight into what topics you would like to see covered in future webinars.