Articles by Terry Axelrod

The donor cultivation process requires the same openness and lack of pretense that we develop with our close friends and family. While the relationship may start off more…

This may be the most important fundraising exercise you ever do — noticing what makes you tick when it comes to giving away your money.

Think about a favorite cause that you give to. Perhaps you send in a small check each year or give online after a disaster or at holiday time.

They’re back—the holidays! If you dread this fundraising crunch-time, you are not alone. Rather than falling prey to the slippery slope of holiday overwhelm and busy-work, follow…

It seems pretty obvious, yet it can’t be asked enough: are you making it clear to people that your organization needs them?