The mission of CREATE ACTION is to amplify the efforts of local nonprofit organizations through funding, storytelling, and collaboration with Sony. 

CREATE ACTION grants are designed to make a long-lasting impact for local social justice organizations and the communities they serve. Selected organizations will receive direct funding, Sony Electronics products, and a custom-created promotional film, as well as many other opportunities for collaboration, partnership, and marketing support.

The program is open to nonprofit organizations in the United States having a 501(c)(3) status, other than educational institutions, who have received no more than $500,000 in annual donations per year for 2022 and 2023 and are within the 50 U.S. states and D.C. (excluding territories) at time of application and award.