When you run a nonprofit or small business, every penny counts. Sometimes you’ll want to cut corners on things that seem less essential or things that seem out of reach. I’m here to tell you that one thing you shouldn’t neglect is your look. Looking professional and polished can only benefit you, and it takes less time and money than you may think to use quality images and graphics. You don’t even need to hire a graphic designer or learn a difficult computer program.
One of my essential work resources is Canva. I use it constantly to make customized images for social media and our website. This resource will enable you to create beautiful designs for free. The templates include sizing for social media, your website, slideshow presentations, and even things you want to print like brochures and business cards. You can use the templates as they are, and just plug in your text and images. If you feel more confident, you can change colors and sizes, move things around, and even create your own designs. Small businesses will appreciate the option of a free basic version, or reasonably priced paid version with more features. If you’re a nonprofit, you can apply for the premium version for free, and find tutorials and inspiration specifically designed for you.
Canva has a library of tutorials, not only about using their design tools, but also tutorials that teach design basics, color, branding, and how to use images and text effectively. I’ll demonstrate a quick design here to get you started.
- The easiest way to start is with one of the templates. Choose one that is sized for your intended purpose.
- Browse through the library of design layouts to find one that works for your idea. I try to keep in mind how much text I want to include and whether I want to use a picture when choosing one.
- If you like the image already on the layout you can use it. You can also change the image to one in Canva’s library, or you can upload one of your own.
- Next, add your text. You’ll be able to change the color, font, size, and placement.
- When you’re happy with your design, simply save and download it. Have fun creating!
- Visit Pathfinder, where you can find more Tools like Canva. We research and provide links to free photo sites, design tools, and more resources for nonprofits.
- Explore Canva’s tutorials, including 6 challenges nonprofits face—and how to solve them with design.