Crafting a Donor-Approved Case for Support

Description:

A donor-approved case for support is a powerful tool that can drive your messaging and improve fundraising results.

Often, internally developed support cases miss crucial insights about public perception and donor motivations. By actively involving your donors and supporters in the development process, you can gain valuable perspectives that will enrich your case for support.

During this webinar, Melissa Sais and Kevin Wallace from CampaignCounsel.org will show you how to craft a donor-approved case for support which combines both internal insights and external viewpoints. This approach will help you develop a comprehensive document that encapsulates your role in your community and articulates persuasive reasons for donors to contribute to your cause.

You’ll learn:

• the concept and importance of a donor-approved case for support;
• techniques to craft a case that genuinely connects with donors;
• how to write an impactful case for support;
• the essential elements to include; and,
• strategies to leverage your case for support in crafting compelling appeals.

You’ll leave prepared to develop a case for support which mirrors the views of your community and can be used for every appeal, social media update, or grant proposal you create in 2025, ensuring a strategic, streamlined approach.

Who should attend:

CampaignCounsel.org assists nonprofit organizations nationwide in crafting and employing their case for support effectively in their work planning and managing capital campaigns. This session is tailored for executive directors, development directors, and communications professionals who aim to create impactful messaging that strongly connects with potential donors.

After the webinar, you’ll receive:

• slides and handouts; and,
• a link to the webinar recording.