Description:
A donor-approved case for support is a powerful tool that can drive your messaging and improve fundraising results.
Often, internally developed support cases miss crucial insights about public perception and donor motivations. By actively involving your donors and supporters in the development process, you can gain valuable perspectives that will enrich your case for support.
During this webinar, Melissa Sais and Kevin Wallace from CampaignCounsel.org will show you how to craft a donor-approved case for support which combines both internal insights and external viewpoints. This approach will help you develop a comprehensive document that encapsulates your role in your community and articulates persuasive reasons for donors to contribute to your cause.
You’ll learn:
- the concept and importance of a donor-approved case for support;
- techniques to craft a case that genuinely connects with donors;
- how to write an impactful case for support;
- the essential elements to include; and,
- strategies to leverage your case for support in crafting compelling appeals.
You’ll leave prepared to develop a case for support which mirrors the views of your community and can be used for every appeal, social media update, or grant proposal you create in 2025, ensuring a strategic, streamlined approach.
Who should attend:
CampaignCounsel.org assists nonprofit organizations nationwide in crafting and employing their case for support effectively in their work planning and managing capital campaigns. This session is tailored for executive directors, development directors, and communications professionals who aim to create impactful messaging that strongly connects with potential donors.
After the webinar, you’ll receive:
- slides and handouts; and,
- a link to the webinar recording.
Full participation in this webinar is applicable for 1.5 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.
Can’t attend live and still want to watch the webinar?
Want to review the materials after the session?
You will receive an email with the full recording and any handouts within 10 business days after the webinar.
After you register, you will receive the following emails:
- A sales receipt for your bookkeeping records
- A confirmation email from Zoom with the login credentials
- Instructions for other attendees if you registered a group
If you do not receive these emails within 48 hours of registering, please email or call 1-877-784-7268.
GrantStation does not refund registration fees. Fees may be applied to any webinar scheduled within 30 days.
Kevin Wallace
Kevin Wallace is president of CampaignCounsel.org, specializing in capital campaign planning and management. Kevin has 20 years of capital campaign experience, conducting more than 80 campaign planning studies and capital campaigns around the country that have raised more than $200 million. Reach him at kevin@campaigncounsel.org or visit CampaignCounsel.org.