The Art and Science of Successful Solicitations

Is your fundraising a blend of art and science?

You can leverage data and new technologies with the art of successful solicitation in order to improve the outcomes of your major-gift fundraising efforts.

Tools such as wealth screening and prospect and donor database management systems allow you to take a strategic approach with each prospect. But major-gift fundraising requires grit and stamina. You’ll face rejection, setbacks, and challenges in your efforts to secure large gifts. Without a system in place, it’s easy to find the process overwhelming and disheartening.

Fortunately, using a proven process informed by both art and science can help you better identify, qualify, educate, and cultivate major-gift and capital campaign donors, leading to greater fundraising success.

During this webinar, Carlyn Schultzke and Kevin Wallace of CampaignCounsel.org will explore the art and science of the major-gift fundraising processes. You’ll see how you can combine technological advances with persuasive communication in order to become an even better major-gift fundraiser.

You’ll learn how you can incorporate art and science during:

• the creation of your case for support;
• your pre-solicitation steps of identification, qualification, education, and cultivation;
• your major gift solicitations; and,
• the continuing development of your donor relationships.

You’ll walk away ready to combine data with artful communication strategies that emphasize connections in the pre-solicitation stage, during major-gift solicitations, and throughout the ongoing cultivation of donor relationships.

This webinar is perfect for nonprofit executive directors, development directors, and board members or other nonprofit professionals involved in the major-gift solicitation process who want to feel more confident in their process of prospect development, from identification through stewardship.