Building Credibility in Your Background Section

Webinar Prices
credibility image
First impressions matter.

That is why the background section of your grant proposal needs to immediately establish your organization’s credibility with a funder—but that's not always so straightforward.

You shouldn’t overwhelm your background section with an extensive history. However, you want to let the reviewer know that you have a proven track record of creating positive change in your community. You want to show the depth and breadth of your programs and initiatives, but be strategic in telling your story.

During this TargetED, Alice Ruhnke will demonstrate how you can find the perfect balance and use your background section to quickly show you’re an organization that gets things done.

You’ll learn:

  • the key elements you should include in your background section;
  • ways to infuse your strengths;
  • how to create a background profile of your organization that can be used and reused by anyone in your organization; and,
  • how a background template can strengthen your organization’s overall branding.

You’ll walk away ready to write a background section that immediately builds trust in your organization and sets the stage for the rest of your proposal.

TargetEDs are designed with beginners in mind. This session contains 30 minutes of practical teaching and 15 minutes of Q&A with Alice. It’s perfect for any member of a nonprofit organization seeking to strengthen their proposal writing skills.

45 Minutes
Questions? Call


Can’t attend live and still want to watch the webinar?
Want to review the materials after the session?
You will receive an email with the full recording and any handouts within 10 business days after the webinar.

After you register, you will receive the following emails:

  • A sales receipt for your bookkeeping records
  • confirmation email from Zoom with the login credentials
  • Instructions for other attendees if you registered a group

If you do not receive these emails within 48 hours of registering, please email or call 1-877-784-7268.

GrantStation does not refund registration fees. Fees may be applied to any webinar scheduled within 30 days.


Alice Ruhnke

Alice Ruhnke is the President of GrantStation. Having raised over $45 million from federal, state, and private grantmakers, she knows what it takes to get funded. As a former nonprofit program coordinator and director, and the Founder of The Grant Advantage, Alice has a deep understanding of the challenges that nonprofits face. Over the last 20 years she's worked in the trenches with hundreds of nonprofit organizations to improve their capacity to raise funds. Alice is an author and educator with a passion to share her expertise. Her insightful trainings on grant proposal writing and development, community change models, service projects, and measuring outcomes have helped over 4,000 individuals positively impact their communities.

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Alice Ruhnke