You have done the research to identify a set of potential grantmakers that may fund a particular project or program. Now you need to develop a strategic approach in order to secure the funding needed. That means determining what will motivate each funder to give you an award.
Creating a strategy will help you achieve a higher success rate when seeking funds. In addition, by sharing your overall strategy with grantmakers, you will gain credibility with them. This will also help engage your board of directors.