Articles by Gerard Tonti

Fundraising is the backbone of nonprofit organizations. Since nonprofits typically don’t have products or services to sell, most experience a less steady revenue stream. That means you need to put…

Trends come and go, and it’s up to your nonprofit to time it right and ride a trend’s wave for as long as possible. In the past decade, the Internet has grown so much (and is still growing) that…

Advocating for your nonprofit’s cause can mean formal advocacy programs or general outreach to encourage supporter engagement. Regardless of how you’re planning your advocacy campaign, it’s…

An advocacy campaign can drive higher levels of engagement among your supporters, and is a great way to connect with donors outside of fundraising drives.

As a nonprofit professional, you understand the importance of maximizing your limited resources to have the greatest impact on your mission.