Let your data be your guide!
You have a wealth of information about your donors, but are you fully leveraging it?
While it might seem like a luxury to devote time to collecting and analyzing donor data, especially for small fundraising teams, the reality is different. There are a few key data points that can effectively eliminate the uncertainty in enhancing your yearly fundraising outcomes. Using donor data metrics to guide fundraising isn't challenging, but it does require careful planning.
During this high-energy session, Lori L. Jacobwith will bring the topic of data-driven fundraising to life and help you identify the data points you should regularly review so you’re ready to answer this question: “How will we reach our fundraising goals in 2024?”
You’ll learn:
- why it’s important to take a data-driven approach to fundraising;
- how you can use data to support your fundraising efforts;
- the best fundraising metrics to help boost contributions; and,
- the donor metrics to track that make your job easier.
Effective data-driven fundraising means you can stop “hoping” you’ll reach your goals, because, as Lori says, “Hope is not an effective fundraising strategy.” Instead, you’ll see how precise data can help you forecast and achieve your fundraising goals in 2024.
This webinar is perfect for executive directors, development directors, data managers, and other members of development teams who are looking to use donor data to guide their annual fundraising planning and implementation.
Lori L. Jacobwith
Lori L. Jacobwith is the Founder of Ignited Fundraising. As a fundraising culture change expert and master storyteller, the sweet spot of her work is to help thousands of nonprofits put a face on their impact by sharing inspiring, ethical mission-moment stories. For more than 35 years, Lori has had a laser focus on helping nonprofit staff and board members implement fundraising solutions that put ease and joy into raising money. To date, she's helped nonprofit organizations raise more than $500 million. Public speaking and delivering training sessions remain her passion in her quest to fulfill her personal mission of helping as many nonprofit organizations as possible exceed their annual fundraising results.
