The Art and Science of Successful Solicitations

Webinar Prices
art and science image

Is your fundraising a blend of art and science?

You can leverage data and new technologies with the art of successful solicitation in order to improve the outcomes of your major-gift fundraising efforts.

Tools such as wealth screening and prospect and donor database management systems allow you to take a strategic approach with each prospect. But major-gift fundraising requires grit and stamina. You’ll face rejection, setbacks, and challenges in your efforts to secure large gifts. Without a system in place, it’s easy to find the process overwhelming and disheartening.

Fortunately, using a proven process informed by both art and science can help you better identify, qualify, educate, and cultivate major-gift and capital campaign donors, leading to greater fundraising success.

During this webinar, Melissa Sais and Kevin Wallace of will explore the art and science of the major-gift fundraising processes. You’ll see how you can combine technological advances with persuasive communication in order to become an even better major-gift fundraiser.

You’ll learn how you can incorporate art and science during:

  • the creation of your case for support;
  • your pre-solicitation steps of identification, qualification, education, and cultivation;
  • your major gift solicitations; and,
  • the continuing development of your donor relationships.

You’ll walk away ready to combine data with artful communication strategies that emphasize connections in the pre-solicitation stage, during major-gift solicitations, and throughout the ongoing cultivation of donor relationships.

This webinar is perfect for nonprofit executive directors, development directors, and board members or other nonprofit professionals involved in the major-gift solicitation process who want to feel more confident in their process of prospect development, from identification through stewardship.

90 Minutes
Questions? Call


Can’t attend live and still want to watch the webinar?
Want to review the materials after the session?
You will receive an email with the full recording and any handouts within 10 business days after the webinar.

After you register, you will receive the following emails:

  • A sales receipt for your bookkeeping records
  • confirmation email from Zoom with the login credentials
  • Instructions for other attendees if you registered a group

If you do not receive these emails within 48 hours of registering, please email or call 1-877-784-7268.

GrantStation does not refund registration fees. Fees may be applied to any webinar scheduled within 30 days.