You hear it everywhere: Storytelling is one of the most powerful ways to engage and cause more giving. The truth is, finding and telling stories that are emotionally engaging is both an art and a science which takes practice.
Too often stories used in fundraising simply share facts and are not emotionally engaging, which means they don’t compel donors to give. A well-crafted, emotionally engaging story can help your organization stand out on Giving Tuesday.
During this live interactive webinar, Lori L. Jacobwith will show you how to create the type of story that will compel donors to support your organization on Giving Tuesday by providing live coaching for up to five people who have pre-submitted a 150 word story about their organization’s impact.
Lori is a master storyteller and fundraising culture change expert who has coached thousands of people to tell powerful stories that have raised more than $500 million. Using real examples from a variety of organizations, Lori will help you distill your fundraising story down to its emotionally engaging essence.
You’ll learn:
- the importance of word choices when sharing a story;
- how and why the conflict in the story must be highlighted and clearly stated;
- the role emotion plays when crafting a powerful fundraising story; and,
- how others have utilized story sharing in successful Giving Tuesday and year-end fundraising campaigns.
You’ll walk away from this session better equipped to write and share stories that cause people to take action and give more money not only on Giving Tuesday, but all year long.
This session is perfect for executive directors, development directors, other fundraising staff, marketing managers, and directors who are involved with writing the copy for Giving Tuesday and year-end fundraising appeals and social media posts.
To have your story considered for the Live Story makeover component, you’ll craft your story using the two-page template in Lori's Boring2Brilliant eBook. After registering, you'll receive additional details via email on how to submit your stories for review.
You will receive two GrantStation emails:
1. A copy of your paid invoice
2. A confirmation email from Zoom for the webinar with the login credentials
If you do not receive the confirmation email within 48 hours of registering, please email or call 1-877-784-7268.
GrantStation does not refund registration fees. Fees may be applied to any webinar scheduled within 30 days.
After the webinar, you will receive an email with a link to the recording and any handouts.
Lori L. Jacobwith
Lori L. Jacobwith is the Founder of Ignited Fundraising. As a fundraising culture change expert and master storyteller, the sweet spot of her work is to help thousands of nonprofits put a face on their impact by sharing inspiring, ethical mission-moment stories. For more than 35 years, Lori has had a laser focus on helping nonprofit staff and board members implement fundraising solutions that put ease and joy into raising money. To date, she's helped nonprofit organizations raise more than $500 million. Public speaking and delivering training sessions remain her passion in her quest to fulfill her personal mission of helping as many nonprofit organizations as possible exceed their annual fundraising results.
