Level UP - One Project: One Strategy (NEW)

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Do you need help identifying funders for a particular program or project? Are you having trouble developing a specific funding strategy to secure support for your project or program? Consider taking this Level UP four-part course, presented by Cynthia Adams, CEO of GrantStation, which combines learning new approaches with one-on-one consulting, all focused on your organization's specific needs. The course will be limited to ten participants, and each will walk away with a funding plan for a specific program or project.

If you are interested in taking this course, we suggest you talk with Cynthia Adams (cynthia.adams@grantstation.com) to determine if this course will meet your needs.

Cynthia Adams

This course will help you:

• prepare to do funding research, which includes writing a cohesive project description to guide your research;
• research and identify the most appropriate funders for your project, which includes undertaking primary and secondary research; and,
• generate an approach that will provide positive results.

If you plan to take the course, it is important that you currently work for a nonprofit organization, have your 501©(3) in place, and can dedicate two hours every three weeks to an online lecture with breakout sessions to work with the other participants. In addition, having a specific program or project that needs funding is critical.

You will also receive three assignments that may take up to eight hours each. Each assignment will be reviewed by the instructor, and you will receive detailed feedback.

You will walk away with:

• one-on-one consulting with Cynthia Adams to help develop your funding strategy;
• a polished letter of inquiry that can be modified for various funders;
• a video documentation of the lectures; and,
• a one-year GrantStation Membership (or extension of your current Membership).

Session One: Preparing to Do the Research

Cynthia Adams will present a lecture on how to articulate specific funding needs before starting the funding research process. The lecture will cover how to develop a comprehensive description of the project that 1) summarizes the need to be addressed, 2) provides a narrative overview of the proposed undertaking, and 3) includes a summary budget. This description will serve as a guide for your funding research, as well as a draft letter of inquiry. Ms. Adams will also talk about how to identify key terms to use for researching prospective funders, and review the terms funders are currently using. The class assignment will be to write a three- to five-page description of the proposed project, identifying key search terms to facilitate funding research.

The lecture will be followed by breakout sessions where participants describe their projects and the groups discuss how each project might be strengthened and which key terms to use. All the participants will then come back together for an open discussion and Q&A.

The assignment will be due in ten days. Ms. Adams will review all of the draft descriptions, providing specific funding research advice targeted to each participant’s project.

Takeaways include a project description that can be used to drive the funding research process and also serve as a draft letter of inquiry to potential grantmakers.

This two-hour session will be held on Friday, March 11, 2022.

Session Two: Adopting a Comprehensive Research Approach

Cynthia Adams will present a lecture on how to develop and adopt a consistent approach to grants research. She will cover how to do primary research, as well as secondary research, to narrow the field to the most appropriate funders to consider. This lecture will cover the six steps to successful research and will include advice on 1) reviewing background materials, 2) scripting an approach, and 3) contacting grantmakers. Taking a closer look at little known funders will be a significant part of this lecture. The class assignment will be to undertake both primary and secondary research to identify funders to approach.

The lecture will be followed by breakout sessions where participants spend some time on GrantStation’s databases, with assistance from GrantStation staff, to help identify potential funders. All the participants will then come back together for an open discussion and Q&A.

The assignment will be due in two weeks. Ms. Adams will review each participant’s selected funders, make suggestions regarding expanding or minimizing the list, and possibly suggest funders that have not been identified.

Takeaways include a vetted list of potential grantmakers to secure funds for a specific project.

This two-hour session will be held on Friday, April 1, 2022.

Session Three: Building a Strategic Approach

In this lecture intensive session, Cynthia Adams will discuss the difference between seeking support without a plan in place, and strategically seeking support. Ms. Adams will cover how to think through an overall funding strategy, and the importance of bringing in pieces that will strengthen the strategy, such as a new partnership or a full-blown collaborative effort. Ms. Adams will also discuss several different strategic perspectives, and how to adopt those perspectives in a specific funding strategy. The class assignment will be to develop a strategic funding approach for a project and send it to Ms. Adams for review and comment.

The lecture will be followed by breakout sessions where participants present their own research and discuss potential strategies with the group.

The assignment will be due in two weeks. Ms. Adams will review each participant’s draft strategy and provide advice, suggest additional strategies, etc.

Takeaways include an overall strategic funding approach for the project.

This two-hour session will be held on Friday, April 22, 2022.

Session Four: Establishing Your Calendar

In this lecture light session, Ms. Adams will cover how to build a calendar to guide the process of writing and submitting proposals to the funders each participant has identified. This will include creating a calendar for the project at hand, as well as integrating other funding projects participants may have. There is no final assignment.
The bulk of this session will be an opportunity for each participant to present their funding strategy and receive feedback from Ms. Adams as well as their peers.

Takeaways include a polished strategic funding approach and a detailed working calendar for the next 12 to 18 months.

This two-hour session will be held on Friday, May 13, 2022.

GPC LogoGrantStation is a GPCI Accepted Continuing Education Provider. Full participation in this webinar is applicable for 1.5 pts points in Category 1, Education. Click to learn more about obtaining your GPCI credit.

120 minutes for each of the sessions
Questions? Call

You will receive 2 GrantStation emails:

1. A copy of your paid invoice
2. A confirmation email for the Zoom sessions with the login credentials

You will use the same login credentials for all of the sessions.

If you do not receive the confirmation email within 48 hours of registering, please email or call 1-877-784-7268.

All sessions are recorded and will be sent to you along with any notes within a week of the event.


Cynthia M. Adams

Cynthia M. Adams has spent the past 40 years helping nonprofit organizations raise the money needed to do their good work. Many of her early efforts centered on raising funds to set aside wilderness areas in Alaska. In 1990 she started her first company, the Alaska Funding Exchange. This endeavor served as the testing ground for a national company, GrantStation, which opened its Internet doors in the fall of 2001. Cindy built this business because she believes that grantseeking requires a thorough understanding of the variety and scope of grantmakers and sound knowledge of the philanthropic playing field. Her life's work has been to level that playing field, creating an opportunity for all nonprofit organizations to access the wealth of grant opportunities across the U.S. and throughout the world.
Cynthia M. Adams