Strategies to Secure General Operating Funds

Webinar Prices
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The ultimate goal for grantseekers is securing general operating funds. These unrestricted funds are essential for the sustainability and growth of your organization. However, they are often the most challenging to obtain. The process requires strategic research and compelling applications along with building and maintaining robust relationships with funders.

During this webinar, Alice Ruhnke will equip you with the knowledge and tools necessary to secure general operating funds for your organization.


You’ll learn how to:

  • identify funders, including how to effectively use GrantStation’s database to find potential funders who are open to providing general operating support;
  • build relationships, including strategies to connect with funders and cultivate strong, lasting relationships that enhance your chances of securing funding; and,
  • craft compelling proposals, including the key elements to highlight in your proposals to make them stand out and align with funders' priorities.

You’ll leave with practical knowledge and actionable strategies you can use right away to unlock general operating funds.

This session is designed with beginners in mind. It’s perfect for novice grantseekers looking to improve their skills and increase their organization’s financial sustainability.

90 Minutes
Questions? Call


Can’t attend live and still want to watch the webinar?
Want to review the materials after the session?
You will receive an email with the full recording and any handouts within 10 business days after the webinar.

After you register, you will receive the following emails:

  • A sales receipt for your bookkeeping records
  • confirmation email from Zoom with the login credentials
  • Instructions for other attendees if you registered a group

If you do not receive these emails within 48 hours of registering, please email or call 1-877-784-7268.

GrantStation does not refund registration fees. Fees may be applied to any webinar scheduled within 30 days.


Alice Ruhnke

Alice Ruhnke is the President of GrantStation. Having raised over $45 million from federal, state, and private grantmakers, she knows what it takes to get funded. As a former nonprofit program coordinator and director, and the Founder of The Grant Advantage, Alice has a deep understanding of the challenges that nonprofits face. Over the last 20 years she's worked in the trenches with hundreds of nonprofit organizations to improve their capacity to raise funds. Alice is an author and educator with a passion to share her expertise. Her insightful trainings on grant proposal writing and development, community change models, service projects, and measuring outcomes have helped over 4,000 individuals positively impact their communities.

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Alice Ruhnke