Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising, by Katrina VanHuss and Otis Fulton. (2017)
Description
This book is a study into the psychology behind peer-to-peer fundraising and the fuel that drives volunteer behavior. It teaches readers the keys to acquiring, retaining, and maximizing the support of donors and volunteers.
Cost
See website.
Format
Book or Workbook
Topics
Fundraising