Essential Capital Campaign Preparations: Needs Assessments and Feasibility Studies

Webinar Recording

Recording graphicDo your plans pencil out? Do you have the horsepower to get through? Before you start to raise funds, it is important to assess what your organization should build and what it can sustain. For most, this includes a needs assessment followed by a feasibility study. A needs assessment examines operations and programs to determine your current and future capacity and demand, and the external factors that will impact both. A feasibility study will help you determine the financial capacity of your organization and its donor prospects.

In this webinar you will learn to:

  • identify why you might need these formal assessments;
  • understand what data is gathered to establish needs and feasibility; and,
  • know what you should come away with from these assessments.

Find out what to expect during these pre-campaign preparations from real-world examples as well as how to get the most out of the preparations. There also will be time for your questions.

90 Minutes

Kevin Wallace

Kevin Wallace is president of, specializing in capital campaign planning and management. Kevin has 16 years of capital campaign experience, conducting more than 70 campaign planning studies and capital campaigns around the country that have raised more than $175 million. Reach him at or visit
Kevin Wallace