Crafting a Process and Outcome Evaluation

Webinar Prices
process outcome evaluation image

When writing your proposals, do you clearly demonstrate the impact of your work?

Providing the number of classes held or participants served is useful information, but it isn’t enough to satisfy most funders because funders want to know… "So what?" What difference will your program make? How will it change people's lives? And how will you measure those changes?

During this TargetED, Alice Ruhnke will show you how to use outcomes and indicators so you can answer a funder’s “So what?” question confidently.

You’ll learn:

  • what outcomes are and why they are an important piece of your proposal;
  • how to actually measure your outcomes using indicators;
  • how to create a process evaluation;
  • pros and cons of different measurement tools; and,
  • how you can establish an evaluation process.

You’ll leave ready to craft a proposal that clearly shows the difference your program will make in the lives of those you serve.

TargetEDs are designed with beginners in mind. This session contains 30 minutes of practical teaching and 15 minutes of Q&A with Alice. It’s perfect for any member of a nonprofit organization seeking to strengthen their proposal writing skills.

45 Minutes
Questions? Call


Can’t attend live and still want to watch the webinar?
Want to review the materials after the session?
You will receive an email with the full recording and any handouts within 10 business days after the webinar.

After you register, you will receive the following emails:

  • A sales receipt for your bookkeeping records
  • confirmation email from Zoom with the login credentials
  • Instructions for other attendees if you registered a group

If you do not receive these emails within 48 hours of registering, please email or call 1-877-784-7268.

GrantStation does not refund registration fees. Fees may be applied to any webinar scheduled within 30 days.


Alice Ruhnke

Alice Ruhnke is the President of GrantStation. Having raised over $45 million from federal, state, and private grantmakers, she knows what it takes to get funded. As a former nonprofit program coordinator and director, and the Founder of The Grant Advantage, Alice has a deep understanding of the challenges that nonprofits face. Over the last 20 years she's worked in the trenches with hundreds of nonprofit organizations to improve their capacity to raise funds. Alice is an author and educator with a passion to share her expertise. Her insightful trainings on grant proposal writing and development, community change models, service projects, and measuring outcomes have helped over 4,000 individuals positively impact their communities.

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Alice Ruhnke