Writing a Compelling Statement of Need

Webinar Prices
statement of need image

Funders want to address real problems in their giving areas, which means your proposal must demonstrate why your program is necessary and important to your community.

However, too many proposals present a need that is vague, not supported by data, or misaligned with other sections of a grant application. Any of these issues make it easy for reviewers to overlook your proposal.

During this TargetED, Alice Ruhnke will show you how to craft a compelling statement of need that highlights the importance of your project in your community.

In this session, you’ll learn:

  • the fundamentals of developing a need section;
  • which data sources can help tell your story;
  • the two major components of a need section and how to connect them to each other and the rest of your application;
  • best practices in describing your community and target population;
  • ways to identify, discuss, and address the root causes of the problems; and,
  • how to navigate confusing grant-related terminology.

You’ll leave ready to write a data-driven needs statement that is aligned with your program and the funder’s priorities.

TargetEDs are designed with beginners in mind. This session contains 30 minutes of practical teaching and 15 minutes of Q&A with Alice. It’s perfect for any member of a nonprofit organization seeking to strengthen their proposal writing skills.

45 Minutes
Questions? Call


Can’t attend live and still want to watch the webinar?
Want to review the materials after the session?
You will receive an email with the full recording and any handouts within 10 business days after the webinar.

After you register, you will receive the following emails:

  • A sales receipt for your bookkeeping records
  • confirmation email from Zoom with the login credentials
  • Instructions for other attendees if you registered a group

If you do not receive these emails within 48 hours of registering, please email or call 1-877-784-7268.

GrantStation does not refund registration fees. Fees may be applied to any webinar scheduled within 30 days.


Alice Ruhnke

Alice Ruhnke is the President of GrantStation. Having raised over $45 million from federal, state, and private grantmakers, she knows what it takes to get funded. As a former nonprofit program coordinator and director, and the Founder of The Grant Advantage, Alice has a deep understanding of the challenges that nonprofits face. Over the last 20 years she's worked in the trenches with hundreds of nonprofit organizations to improve their capacity to raise funds. Alice is an author and educator with a passion to share her expertise. Her insightful trainings on grant proposal writing and development, community change models, service projects, and measuring outcomes have helped over 4,000 individuals positively impact their communities.

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Alice Ruhnke