The main focus of this training is to help you understand the importance of tracking current trends in corporate giving, and understanding how these trends can positively affect the solicitations you make to businesses both locally and regionally. Regardless of the size of your organization, understanding these trends will help you make wise decisions when it comes to setting your corporate solicitations goal for the year, and these trends can influence the language you use in your written and verbal requests. This training has numerous links to resources you may want to use to track trends, as well as suggestions on how to use these trends in your corporate solicitations.
Cynthia M. Adams has spent the past 40 years helping nonprofit organizations raise the money needed to do their good work. Many of her early efforts centered on raising funds to set aside wilderness areas in Alaska. In 1990 she started her first company, the Alaska Funding Exchange. This endeavor served as the testing ground for a national company, GrantStation, which opened its Internet doors in the fall of 2001. Cindy built this business because she believes that grantseeking requires a thorough understanding of the variety and scope of grantmakers and sound knowledge of the philanthropic playing field. Her life's work has been to level that playing field, creating an opportunity for all nonprofit organizations to access the wealth of grant opportunities across the U.S. and throughout the world.